Lombard Mutual Brand Values

Our logo was designed to pay tribute to the traditional pawnbroker’s symbol of three spheres, yet with much greater meaning and depth. Our logo features three frames, immediately illustrating our delicate dispositions in dealing with our clients. Moreover, each frame maintains its own significance: the diamond, the cameo and the clock.

The meaning of the diamond is kind of obvious – that is our trade; we have been lending and dealing with gems, diamonds and jewelry for over 60 years. More significantly, the diamond’s characteristics represent natural strength, age and brilliance. Just as the diamond is converted from its dull crystal like formation in the ground to a magnificent sparkling gem, our lives can be enriched and enhanced like a beautiful gem. With a bit of effort, work and polishing, we can all produce a lively and genuine sparkle out of our lives!

The meaning of the framed clock is also extremely significant as it reminds us that time is one of life’s most precious commodities. The common denominator in all major decisions we make is time. Our lives are entirely bound by time, with all of our experiences, feelings and emotions having a beginning and an end. Nothing is forever. We apply this mantra in dealing with all our clients as well. Often, a client will be selling something received in an inheritance. These items represent the physical remainders of a relative’s life – a life that had a beginning and an end – a set period of time while they were here. This can be a very emotional experience. In addition, some clients find themselves in need of cash and will sell their gold or borrow against it in order to satisfy those needs. In those cases, the Lombard staff will explain how this temporary situation, one that is bound by time, will hopefully end in the very near future, usher in better times.

The cameo represents Lombard Mutual’s gentle and sensitive way of doing business in the face of this crazy world that we live in. We offer our customers the best value wrapped in the most comforting environment. We recognize that when dealing with valuables, especially ones that may be shrouded in memories and attachment, people value a trusted partner. Lombard Mutual has and always will provide these types of experiences for all our clients.

In conclusion, this old logo truly represents the Lombard way of conducting business – adding value for our clients in a trusted, comfortable and professional atmosphere. Whatever your motivation or need regarding any gold and valuable, Lombard Mutual is your only choice to be treated fairly, honestly and professionally.